You(th) Challenging Diversity: Representation of Minorities in the New Media

0 1 208

The project You(th) Challenging Diversity: Representation of Minorities in the New Media aimed to attract young people aged 18 – 35 to discuss and analyse how to provide open access to the new media to all citizens as well as how to build good multicultural practices in the media by presenting examples of cooperation and living-together.

The project was concentrated around research on new media and minorities (done in the period June-July 2015), and 4 events that took part in each of the participating countries (Croatia, Greece, Bulgaria and Macedonia). Each event last 2 days and provided different perspective of the project’s topic (open access of new media, stereotyping, multicultural practices online) mirrored through presentations, panel discussions and workshops of experts, media professionals, local representatives and participants. The final event took place in Skopje, Macedonia in a form of Final Youth Forum where the topics covered from the previous events were correlated and summarized.

The outcomes of the project encompassed an online media research providing a regional perspective of the issue, as well as recommendations on how to report on national minorities and how to promote diversity that were delivered to the media in their home countries, international organizations, NGOs, municipalities.

This project aims were to:
• Raise the awareness about the representation of national minorities in new media;
• Boost the quality of the media reporting;
• Stimulate exchange between journalists, NGO activists and media workers on European level, as well as to strengthen the intercultural cross-border cooperation through regional cooperation mechanisms;
• Promote intercultural learning, preserve diversity through minority rights’ protection and to empower European youth on active citizenship and participation in the society;
• Enhance the Europe for Citizens visibility.

The general objectives of the Europe for Citizens Programme targeted by the project were to foster European citizenship and improve conditions for civic and democratic participation at Union level. The specific aims of the programme on the other hand included encouraging democratic and civic participation of citizens at Union level, all by developing citizens’ understanding of the Union policy making-process and promoting opportunities for societal and intercultural engagement and volunteering at Union level.


The project was marked with 4 forum events, fruitful debates and 4 panel discussions on the final forum (one that included young researchers, youth media makers and youth activists).

Further on, Marko Troshanovski, the main project researcher, presented the final results of the research on how minorities are being represented in the new media. The report is based on findings from the monitoring project that analyzed underlying features of 15 journalistic coverage of minority issues within the most prominent news websites from four Balkan countries: Bulgaria, Croatia, Greece and Macedonia. It gives comparative insight of professional standards in the new media practices within the period June-July 2015.

The Final Report on the Representation of the Minorities in the New Media is available for review and download in the attachment section.

Last but not least, 10 recommendations for good practices and multicultural reporting were concluded and produced at the final event within the Youth Challenge Diversity project. The recommendations were presented on the Youth Forum in Skopje before the very closure of the event. The recommendations are focused: (1) on the media as senders of messages, (2) on the message itself and the news products development, and (3) on the general audience as the receiver of the messages.

The 10 recommendations are available for review and download in the attachment section.